Lao Feng Xiang popup store

A place for you to connect traditional and international

Wedding theme based on the history and culture of old Shanghai to show the simple and fashionable space atmosphere.

Interaction

Main Background Wall optimization: Transparent screens are installed above the Windows, and each screen represents a period, from old Shanghai to ultra-modern. Such changes make the whole design dynamic and dynamic, and then more  fashionable.


Interactive area optimization: An activity was designed for the   interactive  area, so that the interaction of the pop-up store   increased and the  interactive  area became a pair of punch points. 

Traditional Elements

Wall optimization: Rosy metal materials are added to the cloud tail and the middle, phoenix eyes and feather tail for the outline, which makes the wall feel more layered and advanced after increasing the metal texture.

Interactive Actives

Create web celebrity lovers' punch point

The QR code is placed on the signboard at the entrance. After scanning the QR code, they will take a photo in the middle area. The photo will be uploaded to the LED screen in the middle wall window. 

  1. Couples leave love statements in their photos, print them out, place them in greeting cards as mementos and take part in a lucky draw at each pop-up.

  2. Prize: Lao Feng Xiang customizes a pair of silver coin for the winning couple, on which their name, declaration of love and date are printed. (Lao Feng Xiang will be the witness of their love.)

  3. The winning information will be announced in the official account of Lao Feng Xiang.

The activity will be synchronously released and updated of WeChat, little red book and tiktok. Make every pop-up a web celebrity couple punch in.

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